Welcome to Channel M.
👋🏼, I’m Jeff Mard. I’m a connector.
In 2022, after 25 years on the marketing agency side, I launched Channel M.
I started the business because I saw the gaps in how brands connect—with each other, with capital, & with service providers.
My approach, is rooted in a relentless commitment to learning. I’m doing the hard work of vetting, qualifying & aligning the right resources with a brand in need.
Today, I have the privilege of investing in & advising some of the world’s most impactful brands. My current focus is on pet care & animal health, with a growing interest in the better-for-you category.
As part of my “flywheel,” I’ve built a model that captures insights from the brightest minds in the industry. If you follow me on LinkedIn, you’ll see me in a new city every month—documenting conferences, walking trade show floors, always learning.
I’ve also stayed true to my roots. I now advise & lead new business efforts for independent agencies that have three key ingredients: category expertise, capabilities-driven solutions, & true independence.
If you’d like to learn more about my partners, click HERE.
Outside of work, I’m a husband, a father to two incredible young adults, & a fur baby who takes up most of the bed.
Partners
My partners are amazing. I’m always on the hunt for the right resources to meet the speed of business. Which is wicked fast. This Google Sheet outlines my partners. It includes:
Who they are, why the exist, & what they do
Why I personally recommend them
Their category & client experience
Pricing models, minimums, & case studies
Services
🫱🏼‍🫲🏻 | Brand to Brand
Scale business through brand partnerships:
Startup Advisor & Mentorship
B2B & B2C Strategic Relationships
Distribution Partnerships (e.g. retail)
đź’° | Brand to Money
Find resources to drive profitable growth:
Venture Capital & Family Offices
Private Equity
Investment Banking
🚀 | Brand to Provider
Access world class service providers:
On-demand Leadership
Niche Marketing Services
Fully Integrated Growth Solutions
Contact
Interested in working together?
Fill out the form - be specific - I’ll be in touch shortly.