🫱🏼🫲🏻 | Brand to Brand
Advising & mentoring high-growth startups, leveraging strategic partnerships, equity-based advisorship, and smart distribution to unlock game-changing opportunities & scale brands efficiently.
Startup Advisor & Mentorship
A friend once told me how important it is to "send the elevator back down" after reaching the top. That sentiment couldn’t be more true as I advise some of the most promising startups in the world. From Bakeful’s national launch of Donutful & Muffinful to EpiPaws securing a deal with Shark Tank’s Kevin O’Leary, I take pride in helping founders navigate growth and seize game-changing opportunities.
My role as an advisor is directly responsible for positioning these startups for success. Today, my primary compensation comes in equity, allowing companies to reinvest capital into scaling operations, driving business, and supporting manufacturing.
Beyond advisorship, I’m passionate about mentorship. As a mentor within Plug and Play Tech Centers—one of the world’s largest corporate incubators—I have access to some of the brightest minds and most promising startups. Supporting the next wave of innovators fuels my commitment to building sustainable, high-growth businesses.
B2B & B2C Strategic Partnerships
Today, going at it alone isn’t always the best approach. Success comes from collaboration, not isolation. Throughout my career, I’ve focused on scaling brands through partnerships where 1+1=3. When done right, brands can lean into what makes them unique while benefiting from what others do best.
Instead of investing heavily in infrastructure, why not tap into a partner’s excess capacity? Rather than building an audience from scratch, leverage existing mailing lists, social followings, or on-site experiences. Strategic partnerships help businesses grow faster, optimize resources, and create impact without unnecessary spending. The right connections can unlock new opportunities while keeping costs low.
Distribution Partnerships
Shifting patterns in content consumption, product discovery, and purchasing preferences have created the perfect storm. That’s why I’m also so excited to be a part of NBTV and their patent-based on-demand video streaming solution with Spirits Network, Golf Nation and soon to launch Compango (new Pet Channel).
I’d rather earn 10% of $1,000,000 than take a straight $100,000. That’s the power of partnership. When you share in success, others want to be part of your journey.
Today, I help brands determine the best go-to-market strategies. Whether it’s Amazon, D2C, white-labeling, or ingredient branding, I’m deeply involved in finding the right approach. My focus is on securing the ideal distribution channels to drive long-term growth.
