The Snackification of Our Diets: Navigating Taste, Function, and the GLP-1 Era

We live in an era of constant motion, and our eating habits reflect this shift. Snacks are no longer mere in-between treats; they now constitute 25% of all calories consumed on a daily basis. This simple fact has given rise to a movement more commonly referred to as Better For You (BFY) consumer packaged goods.

As consumers increasingly rely on snacks to fuel their busy lives, the snacking industry is undergoing a profound transformation, driven by evolving consumer demands, the rise of health consciousness, and the emerging influence of GLP-1 medications. This article delves into the shifting patterns of consumption within the snacking category, drawing insights from the 2025 Natural Products Expo West flagship conference.