In today’s rapidly evolving marketplace, understanding emerging consumer trends, pricing strategies, and behaviors is crucial for businesses aiming to stay ahead.

Wellness goes far beyond the # on a scale. Wicked far.

Today, consumer-driven industries are seeing the wellness space evolving alongside broader societal shifts. Companies that can (now) accurately assess who is consuming what, where, and at what price point are better positioned to deliver more value, enhance customer experiences, and capture market share.

Lessons learned from the “The Future of Healthcare: How Robots, Automation, and AI are Transforming Care Delivery” Keynote delivered at #HIMSS24.

Zipline epitomizes the fusion of crowd-sourced trends, cutting-edge technology, healthcare innovation, and globalaltruism towards those most in need.

At HIMSS’s flagship conference, amidst a crowd of thousands, I had the privilege of witnessing Keller Rinaudo Cliffton and his team unveil a groundbreaking initiative. Which I consider the transformation of global healthcare delivery through near-real-time drone transport of critical medications.

Lessons learned on the road. Simple & actionable strategies to maximize your conference time.

DYK there are 6,970 tradeshows in the United States? And the numbers continue to rise year over year. Why? The answer is simple: in-person meetings hold an unparalleled advantage over virtual interactions. With over 70% of communication being non-verbal, there’s a depth of connection that virtual meetings often miss.

Having traversed numerous conferences in the past 12 months, from intimate gatherings to massive events with tens of thousands in attendance, here are 4 Key Areas of Success.

A close friend — Matt Murphy, General Partner at Montage Ventures — asked me to speak with Create co-founders Dhruv Amin and Marcus Lowe about how they are planning to go to market.

“We’re on the precipice of a revolution in who can build software fast. And creating custom software experiences gives you leverage. We want to empower all companies to be as powerful as the most iconic dev-powered organizations on planet with the tools and community we’re building.” — Dhruv Amin

The average new business pitch costs $450,000. You can’t afford to lose a pitch or (even worse) win a pitch that’s not the right fit for your business.

So lets start with these six elements of a pitch response:

1. Values: Your team aligns with the Brand’s value system.

2. Interest: Your colleagues want to work with the brand.

3. Experience: The work requested is a core capability of what you do best.

4. Resources: The brand has worked with an business in this capacity and/or is embracing the level of resources required.

5. Authority: You are talking to the right people in the process and they have the authority to make binding decisions.

6. Realistic: The prospect ask / Request for Proposal (RFP) is realistic and you can be successful given what you know to be true.

If you can’t say YES to each question, do not proceed any further. If you have a “maybe,” go back to the prospect and ask for greater clarity.

You must be able to say YES to each question. Hard stop otherwise.